Once you have made the decision to start the digital transformation of your company, it is time to choose the agency that you want to accompany you throughout the process.

If you have already started the search for your agency, you may have noticed that there are thousands of results that appear when you enter the term “digital marketing agency” in the search engine. That is why it is very important to be clear about some criteria to determine which agency is the one that best suits your needs.

At IT SHARK “digital agency in Vancouver” we have been helping SMEs like yours in their digital transformation for more than 25 years. That is why today we want to help you know how to choose a digital marketing agency that offers you everything you need.

Determine your goals

We know that you are not an expert in digital marketing, nor do you need to be, but even so, you need to have at least an idea of ​​what you want to achieve with your digital transformation. Based on this first starting point, you will be able to rule out some agencies that will offer you, without knowing your company, stratospheric marketing strategies and at prices that do not suit your budget.

From IT SHARK we recommend that you go to agencies that are interested in your case and personalize strategies and budgets. Our consultants, for example, will meet with you before starting any process to study the situation of your company, your website, know your audience, your product… In order to detect your needs in terms of digital marketing and be able to set real objectives that will be achieved through personalized digital marketing strategies for your type of business.

Who are your customers?

Knowing the experience, the clients with whom they have worked or work and the results they have obtained with them. It is another great indicator when choosing a digital marketing agency.

Bet on agencies that openly share their list of clients, their opinions and their success stories. In this way you will be able to know the different strategies that they apply and the effectiveness that all of them have when it comes to digital transformation.

At IT SHARK we believe that the experience of our clients is our best letter of introduction that is why we periodically publish success stories and client testimonials so that you can see first-hand how we work.

Customized methodology and strategies

Another factor to take into account when choosing a digital marketing agency is knowing their work methodology, the way and the order in which they apply the different digital marketing strategies to each client.

It is important that you have this information and that it is communicated to you in a clear way so that you know an estimate of the periods in which the strategies will be applied and, of course, when the first results will begin to arrive.

We created the three-step method 25 years ago and we have been perfecting it over time and experience to adapt it to new times and strategies and thus achieve the best results for our clients. You can discover our method based on attraction, acquisition of potential customers and customer loyalty.

Rates adapted to you

In the same way that the objectives and strategies must be adapted to your business, so must the rates. Keep in mind that the same prices cannot apply if you have an online store, if you are looking for visibility on your website, if you need to attract local customers or want to reach potential customers nationwide. Although all these objectives have to do with digital transformation, not all of them require the same strategies and effort and, therefore, the same budget.

Therefore, when you go to choose a digital marketing agency, opt for those that adapt their plans and strategies to each type of business and client. Compare prices, services and don’t be fooled by the siren songs of agencies that offer you an innumerable list of services if your business doesn’t need them, at least for now.

If the internet age allows us to be connected, to be able to read reviews, opinions and compare thousands of offers before choosing a digital marketing agency that best suits your needs.

At IT SHARK digital agency in Vancouver we offer you different packs that are adapted to the different types of SMEs and companies that exist to start their digital transformation with strategies adapted to them and, of course, prices to suit them.

In addition, the Covid19 crisis has accelerated the interest of both companies and the administration to promote the digitalization of companies. For this reason, the government has launched initiatives such as the Accelerate SME Plan or the Digital Kit that aim to subsidize these processes. We recommend that you request your help and choose agencies that can apply it. An easier process!

Direct communication

We know that if you are thinking of choosing a digital marketing agency, it is because you want to put yourself in the hands of professionals to start the digital transformation of your business or continue with your online strategy. We are aware that what you are looking for is an agency that takes care of everything without you having to be aware of anything other than managing your business, which is not a small thing.

Even so, we advise you to choose a digital marketing agency that allows you to be in permanent communication with them. It is important that this communication is bidirectional and that you are aware of all the progress that each of the strategies is achieving in the same way that you inform them of news about your business that may affect the communication strategies of your company on the Internet.

In addition, it is essential that you periodically receive reports with statistics and data on the growth of traffic to your website, visits, interactions… In short, everything that reflects that your investment is working.

At IT SHARK we like to be close to our clients. For this reason, although our way of working is 100% online (which allows us to offer you low cost prices). We offer you the possibility of having your digital marketing consultant just a click away so that you can contact him whenever you need.

Now that you know some of the key points to choose a digital marketing agency, do not hesitate to start your search following these parameters and entrust the digital transformation of your company to the agency that best suits your needs.

At IT SHARK digital agency in Vancouver we offer you half an hour of consulting so you can set goals and find out what digital marketing strategies can help your business.