<\/span><\/h2>\nAttracting new customers is the first advantage to invest in Digital Marketing. The initial client portfolio tends to be exhausted.<\/span><\/p>\nThrough marketing automation tools you will be able to optimize your site with keywords that make you more perceptible to the public of your interest.<\/span><\/p>\nThese tools will also help you manage your social networks using content marketing to attract more quality traffic.<\/span><\/p>\n<\/span>2.- Monitor the behavior of your buyers<\/b><\/span><\/h2>\nYou can know and monitor the behavior of your buyers, making your actions specifically target the public that is of interest to you.<\/span><\/p>\nBy investing in digital marketing you will be able to know valuable data about your buyer person such as: if they have children, pets, their favorite sport, hobbies, tastes preferences. In this way we will be able to know what offers to send you, thereby optimizing your sales process.<\/span><\/p>\n<\/span>3.- Reduce costs and generate quality leads<\/b><\/span><\/h2>\nThe costs to generate leads is lower as long as the cost-benefit ratio is optimal, whatever your digital marketing budget.<\/span><\/p>\nYou can invest in platforms such as Facebook Ads or Google Ads, which will take you to the market segment that will truly convert and close sales.<\/span><\/p>\n<\/span>4.- Analyze the ROI of the actions<\/b><\/span><\/h2>\nIn digital media you will be able to know how much you have invested, how many leads you have reached and how many sales you have closed. In this way, by analyzing the data of your companies, you will be able to redirect any action that has not been as effective, and keep those that have given you a positive return on investment.<\/span><\/p>\nIn a digital marketing campaign, take into account the fixed costs such as the design of a landing page, in which through Google Ads campaigns, you will obtain customer prospects and generate a new database to which you can send advertising optimized according to your need.<\/span><\/p>\n