Typography

It is a mistake to load the page with a lot of text since it does not give the reader respite. On the other hand, typography, which encompasses fonts, size, and style, must be legible.

Using too many font variations can be distracting. At “Fivecube” we recommend web solutions for business who are really interested in creating their web pages form professionals or experts.

Colors

An important factor is the colors and their combinations that provoke emotions in the readers. The color black, for example, conveys mystery, power and elegance. On the contrary, dark blue generates confidence and security. The use of colors and their combinations should always be focused on the point where you want to attract attention.

Colors according to the brand should be used in order to strengthen the image. If you still don’t have it defined, our graphic design department helps you build your brand identity and differentiate yourself from your competition.

Correct use of images

Do you know how boring a page without images is? Users expect small pauses while reading the content of a website. Offering images, videos, infographics or banners, as long as they add value, will capture the interest of users and cause them to spend more time browsing our page.

If the images, in addition to being attractive, are professional and of quality, they will help us to give a better impression of our business.

Navigation and usability

One of the most important reasons when investing in the design of a web page. A website can have a very attractive design, but if the user cannot easily find the information they are looking for, they will close the tab and look at the competition. There is so much competition that we cannot afford to lose a potential customer.

We are impatient so if a web page takes time to load the user will leave the site. If the purchase process is confusing or slow, it is most likely that the user will not end up buying. Thus, we see that the design of a web page must focus on the user, it must be intuitive, clear and facilitate navigation to achieve a good user experience.

The web design of the competition

It is clear that there is a lot of competition, especially in some sectors. The good news is that it’s easy to access to see what they do and improve how they do it. Analyzing our competitors can help us as users to see aspects to improve that we can apply to our website. It is a good opportunity to differentiate yourself and stand out in front of them.

The trust

The website is the face of a business, its digital showcase. You enter a web page and in a matter of seconds you get an impression of that brand. And in a few more seconds you decide whether to continue browsing and even end up buying or, on the contrary, leave. And trust has a lot to do with that decision.

A poorly designed site is the same as someone poorly dressed and, makes no mistake, first impressions matter. On the contrary, a good web design conveys professionalism, quality, credibility, transparency and, above all, trusts.

SEO

Different web design factors are involved in how content is published, and which in turn influence how content is indexed by search engines.

Put simply, if we want traffic and customers there must be compatibility between web design and SEO. Both aim to improve the visibility of websites and therefore should be worked on as a joint strategy.

If we want our potential clients to find us, we must put ourselves in the hands of a designer and an SEO consultant, who knows how to design a web page adapted and optimized for it.

If you want to attract more clients and are looking for a professional web solutions for business service, at “Five Cube” we have extensive experience in the creation, design and development of websites. Five Cube will always advise you on what you really need, neither more nor less. Get in touch with us and tell us about your project.